Understanding your American colleagues, partners and suppliers better than you do now and being heard and understood by them will enable you to achieve better technical results together

It takes appreciation and a trust-based, mutually reinforcing working relationship. One in which your cooperation flourishes. Real listening and understanding are at the heart of this. Understanding the other person’s way of thinking, the needs and the key cultural aspects that influence your decisions and cooperation are essential. As well as being able to temporarily adapt your message and proposal so that the other person understands what you have in mind and need. That is what I wish for you and the Americans you work with.