Convince Americans Quickly

Get support from Americans to turn your technical ideas into realities

The online training Convince Americans Quickly for Tech Companies will help you with that. Convincing someone is not easy, it is cultural-based, so you need the right arguments to convince Americans, with respect for them and for yourself. American manager: “After this training, my colleagues in Europe are much clearer in what we need to do. It helps our business.”

Online training
Convince Americans Quickly for Tech Companies

Yes! Sign me up!

“I don’t have issues with them”

“I just want to understand Americans better. I would like to improve my relationship and cooperation with them. I want to make sure they understand me and rely on me.”

“How to sell our products?”

“I know how to do a pitch, but how to convince Americans of our product? They seem to do things differently. How can we adapt to their way, because our way seems to be different?”

“I don’t feel heard”

“My American colleagues hardly respond to my emails and are very difficult to reach by phone. I hardly get a chance to say anything during a conference call. Sometimes I can intervene quickly and share my information. Then there is silence.. No reaction! Weeks later, I find out that they just did it their way.”

“I feel frustrated”

“My American colleagues interrupt me, so I’m unable to discuss all technical aspects. Then they jump to conclusions based on incomplete information. I have lost the initiative and I have little impact on the outcome.”

“I feel boxed in”

“When I ask for specifications, I don’t hear anything after repeatedly asking. Or they give very high requirements that our application can’t meet and which are most likely unnecessary.”

“I feel powerless”

“The team in the US has a more ad hoc working style compared to us. They do not use the project management tool adequately. There is ambiguity about the progress of the project. They do not test sufficiently, while our customers expect high quality. How can we deliver it this way?! That’s how we will lose our customers.”

Dear American readers,

While I understand that this can be painful to read and even offensive to you, discussing the other party’s pain here is necessary to ultimately help these people to improve their interaction with you. A lack of (mutual) understanding is to blame. These quotes are from people at the beginning of the training and will transcend, based on my experience, to compliments of their American colleagues, partners, customers by the end of the training. Both parties are relieved to have a better relationship.

Do you recognize one of these situations?

Then an adjustment is needed.

With this online training you get:

Module 1

Get Americans into the “yes” mode and make them receptive to your proposal, idea, product or service. You will get them to hear you. The ‘runway’ for your proposal.

Module 2

Make a short and positive proposal with impact, with respect for yourself and the Americans. A proposal so attractive they can’t resist.

Access to the closed community

Once you have applied the method and checklists, you can request feedback from this group of like-minded people and 4C Unity. You will get new suggestions and ideas so you can fine-tune it even further. You will get advice how to respond to the Americans’ reaction or their lack of reaction.

In module 1 and 2 you will find:

An explanation on:

Why this Convince Americans Quickly method is necessary and important at all.
What the differences between an effective and non-effective way are.
The way that won’t work with Americans and the way that will work with Americans (with specific examples of opening them up and convincing them).
Why this way works for Americans.
How American values can clash with your values or objectives such as cost-efficiency, re-use, quality, speedy decision-making, openness & sharing, etc. And how to deal with that?
Which goals Americans have in mind and which arguments they are highly sensitive to.
The explanation in module 1 and 2 is available in three formats. Just choose the most convenient for you:
- Read the resume or
- Watch the video or
- Listen to the audio.

A workbook containing:

Several assignments to prepare and practice your small talk and ideal proposal step by step, so you can immediately apply it to your work situation. Americans will actually hear you and you can convince them. The workbook for module 1 has 10 assignments. The workbook for module 2 has 13 assignments. It helps you to go from ‘knowing how to do it’ to ‘actually doing it the right way’.
A hypothesis to discover your beliefs about making Americans receptive and convincing them. The workbooks start with these, because by answering the hypotheses you become more aware of what you believe. You become aware whether a certain assumption affects your way of dealing with Americans. If it is necessary, you explore whether you are able to adopt a different perspective. To improve your communication with Americans you have to question yourself, understand them better and temporarily adapt. Because doing the same thing that you’re doing now won’t help you or the Americans.
A short easy-to-use checklist. You can get Americans into a “yes” mode in 7 steps and in 9 steps you can convince them of your proposal, idea, products or service.
An explanation on how to apply the checklist.

Watch the quick demo

Online training
If convincing Americans is vital for your project

This online training is ideal:

if you want to work on your personal use case only, your situation, your message. This is not a general multicultural training. It is about improving you and your proposal.
if convincing Americans is vital to the success of your project, department, Product Line, Business Line, Business Unit or organization.
if you quickly need adequate guidance and practical examples that you can use on the job. The examples of proposals will be a great help to you.

if you want to take the initiative quickly and control the situation.
if you want to decide when and at what time you want to follow the course.
if you want to learn in a safe and healthy environment. You don’t need to go anywhere. Covid-19 proof!
if you want to learn to do a proposal face-to-face, during conference call or by email.

Suitable for motivated tech companies in EU

This course is for motivated people working in tech companies. If you carefully study the short theory in each module and complete the assignments, you will be able to improve your communication with them. My aim is for you to increase your chances of being heard and to make Americans enthusiastic for your proposal, your idea, product and service, so that they seriously consider it and eventually accept or buy it. I will be satisfied if you are able to make a great proposal with respect for Americans and yourself, while you remain you.

Also suitable for Startups, Scale-ups, Marketing, Sales

This course is ideal for people working in tech companies (electronics, chemistry, biology, energy, heavy machinery, etc), based in the EU, regardless their cultural background, as long as you recognize the situations written above. This course is also suitable if you work in marketing or sales and want to sell technical products or services to Americans. However, it is not a sales course, but if you really want to convince them, than this is your training. It doesn’t matter whether you have a lot of experience with Americans or not. Whether you work for a Startup or Scale-up or a company with a long history, you are welcome.

Investment

The total market value of Convince Americans Quickly for Tech Companies is € 4,988.
Your investment now in 2021 is only € 2,300 excl. VAT.