“How long does this course take?”

I assume you are doing this next to your job. So about 2 weeks, 1.5 hours per day. You can also do it faster or slower, depending on how you plan it. You decide for yourself. You will have life-long access.

You can listen to the resume in your car or during exercise via the audio (Module 1: 18 minutes. Module 2: 1 hour and 10 minutes). The workbook for module 1 has 10 assignments. The workbook for module 2 has 13 assignments. It helps you to go from ‘knowing how to do it’ to ‘actually doing it the right way’. Completing the assignments in order to be able to formulate your proposal properly, takes up most of your time. You will reap the greatest achievements if you give it your full attention.

You can start convincing Americans quickly and improve over time.

“I don’t have time for this.”

You have a busy schedule. I get it. You get life-long access.

Doing the same thing you are doing now takes a lot of time and does not give you the right result. You make a one-time investment. You apply it and enjoy the results for life. The checklists and assignments are clear and easy to apply. If you have a question, ask it in the community so that you can move forward quickly. This course is unique. It teaches you to really convince Americans.

If you do not follow the course, it will remain difficult to convince Americans of quality or to use solution X instead of Y. If you are not aiming for enough quality in a market that requires it from the outset, then you are not meeting customer requirements. If you don’t fully convince Americans, you run the risk that products will be put on the market too soon. Potential risks might be quick and dirty fixes, delay for other products, potential field returns, fines, claims, belt stops and sales stops. It costs a lot more money and time than your investment in this course.

Besides, you will have more time and energy for what really matters in your job, your actual work. Wouldn’t it be nice to have easy-going and constructive discussions with them? To be able to reach compliancy and results quickly?

“Does this course work?”

You will gain the maximum benefit if you carefully study the checklists, theory and complete the assignments. I have tried to do everything to guide you in this as optimally as possible. Because of this training you will be able to express your proposal concisely, powerfully and positively in the near future. This method will save you time, frustration and energy. You’ll become a lot more successful and attractive for them to listen to. It is up to you. I am happy to help you with this training and in the online community.

“Americans are full of themselves, sure of their solutions and think their way of working is the best. They cannot be convinced otherwise.”

It can be difficult. Americans are generally proud. They don’t have a lot of time, decide quickly and change their minds. They like to act consistent with their previous opinions and actions. Some Americans (not all!) may assume that their norms are the only correct ones. So they may not be very interested in yours. Inhale and exhale. Relax!

Americans can definitely be convinced if you have the right knowledge and skills. So if you delve into the other person and come up with the right arguments, then they are willing to do what is best for the continuity and turnover of the company. But what is best for the company, your project or product? You regularly have discussions with them or need to have a conversation. The assignments help you to find the right arguments that will appeal to them. It helps you to formulate your thoughts powerfully. They will understand you better. You will ‘command’ respect.

“When I adapt to the Americans, I am fake and superficial.”

Many Americans use words as ‘great’, ‘excellent’ and ‘I am absolutely thrilled to be here’. That might be exaggerated and even demeaning to you, because yes, not everything in life is great. You will learn why they do this and how to interpret this the right way, so that you will be able to filter it (and feel less irritated). Their way is not yours, but it suits them. That’s fine. This training helps you to change your perception of Americans. You will understand them better, which is good for your cooperation.

Can you adapt your message to the American way without losing yourself? Without feeling ‘fake and superficial’? Without feeling that you are buttering up the other person? I and many others have experienced that this is possible.
You don’t have to change your personality if you convey your message and proposal differently. You stay true to the content of your message. You don’t change the core of your proposal: only the order, length, arguments, ‘packaging’ and the way you tell them. You formulate it differently and better. You will use arguments that are relevant to them and obviously correct. You don’t use arguments that you would be sensitive to, but to which they aren’t sensitive.

Basically, by adapting the ‘packaging’ you won’t lose yourself. The only risk you run is that you will be heard sooner.

“I am who I am. I’m not going to change. Americans need to adapt.”

If you do what you did, you’ll get what you got.
You want more impact, right? Impact on decisions, on your project, on your product or service, on the business, on how you feel about your work relationship. Knowledge about Americans and how to convince them gives you a head start and a grip on the situation. It helps you and them. They will quickly recognize your proposal as a proposal and not just as an ‘information package’. Moreover, they will see that it is a good proposal. This new approach dissolves your frustration. You will work together more pleasantly and quickly. Americans will respond positively and adapt to your new approach.

“America is big. There are many regional differences. How can you say anything meaningful about the American culture?”

Have you ever lived abroad or worked abroad for a short period of time? Then you may have the same experience as I have. I come from a small village near Eindhoven in the south of the Netherlands. I studied and lived in Amsterdam and for a short period in the USA. I also lived in France for a few years. My husband comes from the north of the Netherlands, a region we visit often. These Dutch regions are different and so are the people. In some Dutch regions the people are, let’s say very very direct, in some more withdrawn or even stern and in some Burgundian and indirect. However, after living abroad I see a clear, visible national Dutch culture, compared for example to the French and American culture. We Dutch people tend to deal with things in a specific way. We can be very direct, even rude (not all of us) and are egalitarian. The French, the Americans, etc. have their specific way of dealing with situations. Reseachers agree on this.

There is a clear visible American culture and mentality, based on their history: first come, first served. Still today you will see: if it works, do it, before anyone else does. Very practical and full of action. They are service minded, very optimistic and think that time is money. This mentality has impact on the way they work, they test, run their projects, sell their services, etc. This can be very different than your approach. So how to deal with that? How to reach them?

“Judge people as individuals, not as cultural products.”

I partly agree. We are human and unique, in that sense we have individual differences. At the same time we have so much in common. Seeing each other as human beings instead of only Italian or American, gives us the chance to understand each other. To look beyond nationality. Maybe we don’t understand a certain reaction in a certain situation (Why does he raise his voice? How unprofessional!), but we can understand and acknowledge the behavior (sometimes I raise my voice, but not at work). You might want to take personality traits as a starting point and get to know someone from there.

But if you ignore the fact that there are cultural differences, you will have a hard time understanding the other person unbiasedly. You will look at him/her through your own cultural and coloured glasses, of which you may not be aware that you are wearing them. You risk misinterpretation. (She is weird, isn’t she?! Why doesn’t she just…)

Your norms and values and the values of Americans are based on long long history. It has its beauty to see that your ancestors were dealing with certain situations, found solutions and that still today it has impact. For instance ancestors who were concerned with fighting incoming water or sailed to distant places (In the Netherlands) or dealing with changing leaders (in Belgium) and that these aspects still influences the way you were raised, think and act.

Let’s see each other as human beings and let’s try to decode the cultural differences and respect each other. By understanding the Americans, their message, their way of acting, their values, you will able to understand what they mean and interpret it well. You understand what kind of message or ‘package’ they need in order to understand you well. Cultural knowledge and skills are essential to meet your objectives.

“Culture?! That is nonsense!”

Well, it’s not math, physics, chemistry or electronics. There are no formulas. I can imagine that you can identify more with that. However, culture does influence the interpretation, the conclusions, the decisions and follow-up actions in your work situation. You will need to delve into their culture and persuasion techniques. What appeals to Americans? How can you respond to that? I am not going to bother you with extensive theories about American culture, but I am offering you the essentials for making them receptive and convincing them. So I have already done the groundwork. The two checklists are not formulas but need to be executed and applied with the same precision.

“O no, not about social and communication skills…!”

? Does that drive you nuts?

Don’t worry. This course addresses your complex work situation. How do you convince an American to share information, to re-use, to use building block A instead of B, to run (more) tests, to buy? How do you get them interested? Why didn’t he react to your email in the first place? How do you deal with their resistance? You will learn about their values and how you can temporary adapt to their style. (No, you don’t need to crawl!) You won’t lose your own values or personality. Instead you will be visible and clear. You will learn how to convince them and how to work together in a pleasant way, without turning home feeling empty and frustrated.

This training is not rocket science. You can learn this and help yourself to improve. You need to get theory, steps, examples, assignments and practice so you can get started today with becoming top of mind.