“The training is too expensive. We have to safe money now.”

You have lifelong access to this training.

Let’s say that you are 55 years old and that you will be working regularly with your American colleagues, partners, suppliers and customers for another 12 years. If you buy the training in 2021, your one-time investment will be 2,300 euros. That is 16 euros per month. Approximately 0.53 euro cents per day. Almost nothing when you are in your twenties or thirties.

If you decide not to buy it, you will get what you got. What will it cost you and your company if you continue the way you are doing now? What business opportunities are you missing?

“It is not their culture. It is that particular person with whom I have an issue.”

I sometimes hear: “It is not their culture with which I have a problem. I have no issues with them. Well, they are hierarchical. One of them has made a good impression with MY input. They constantly show how important they are. They are territorial, very defensive and sensitive. Not all of them, some of them. I miss structure in the meetings. But I have 10 years of experience in dealing with them, it is ok. The real problem is that particular person. I told him not to make a good impression with my input. I told him that he shares nothing. He keeps everything to himself. We are colleagues. I just told him! Someone had to confront him. He has to learn and adapt, as we all do. He has to be open to my criticism and take it.”

Ouch!

This person was in pain and wanted to tell the ‘truth’… Maybe the intentions were good. She wanted to make sure that her American colleague would understand her irritation so that they could talk about it together, solve it and have less friction in the future. If it had been said to a Dutch person, he or she could have reacted: ‘okay, that hurts, calm down, I see your point’, but this was said to an American who is not used to this way.

The woman who openly discussed this, has only made it worse to be (openly) critical in this way. She just became a threat to her American colleague and doesn’t see that she is part of the problematic relationship. For both of them it is a nasty situation. You don’t want to be in that place, because you need to continue working together. It would be nice to be able to discuss things in a more constructive way and know how to give feedback, so that you can still discuss what you need to discuss without offending Americans and without making things worse for yourself and the other person. In the training you will learn how.

“Convincing someone… Is that positive or negative? Is it for your own gain or for the sake of both?”

In the course of your work, you are probably trying to convince your colleagues, managers, buyers or suppliers to see and understand your point, to hear your opinion so that your expertise is fully utilized. So you try to convince why you guys should choose X instead of Y or why you need certain information to do what they ask of you. Or to convince them to test more often or to reuse a component.

This online training is about being heard, being taken seriously, being understood, understanding Americans, understanding what they are receptive to and finding solutions that are right for both of you. Convincing depends on the culture. A German, Chinese, Indian needs different details and arguments than an American to be convinced. We think we understand each other because we all speak English, but there are so many signals that pass you by, causing misunderstandings and frustrations.

This training is about becoming aware, becoming a seer, a facilitator and culturally intelligent. It’s about making Americans receptive to you and convincing them with respect for them and for yourself. In a few minutes. You learn to be accurate, quick and positive.